07.29.2014

A Proper Launch Announcement

SOMMI Jewelry website launch.

If you follow me on social media, you have probably heard the good news. But for those of you who haven’t, I’m extremely happy to announce that my first jewelry collection and brand has launched! SOMMI Jewelry is a contemporary jewelry line designed and created by me. I begin each of my pieces with a pencil sketch which I translate by hand into wax, using ancient and modern wax carving techniques. The carved wax is then cast in materials such as sterling silver, bronze and 14K gold.

The website launch happened exactly one week ago, on July 22nd. As expected, the week before the launch was one of the busiest I have had in a really long time. Long nights and early mornings were the week’s theme to the point that, unfortunately for me, I didn’t even get to sleep during the last day and a half before the launch. As you can imagine, I was ready to drop dead by the time I launched, but thankfully everything that needed to get done, got done. There are still many things on my to-do list that I’ll be tackling in the coming weeks, one of which is finishing this collection’s look book and publishing it on the website. Right now you can see some cropped frames of the photos from the shoot in the product pages, but soon I will have a page on the website where you will be able to see all the styled photos in one place.

SOMMI Jewelry Aura Ring After the launch last Tuesday, I have been working on fulfilling my first orders (so exciting!) and getting some things in order. A big change around here is that I’m changing the company who is casting my pieces. The timing is terrible as I’m shipping my molds to a different state, and I’m figuring out all the logistics right as I launch and work on my first orders. But I realized the company I was using wasn’t a good fit for me and the quality of the product I was getting back was inconsistent. So at the moment, I’m working on sorting all this out as fast and efficiently as possible so that things can run a lot smoother later on. For the lovely people who have placed orders during the last week, this means that out of the “2 to 4 week” estimated timeframe to ship your order, most likely, I’ll be using the 4 full weeks to fulfill your order. But I promise I’ll ship your jewelry as soon as I can and I’ll work all this out so that the wait time will be cut to two weeks or less in the near future!

Thank you all so much for your support and patience during this adjustment time. Although things are a little hectic, I’m delighted to be making jewelry for some awesome people out there. It really means so much to me to have you come along with me on this journey. And last but not least, if you haven’t been to sommijwelry.com yet, I invite you to click here and take a look at the new 20 piece-collection showcasing bohemian, tribal and edgy jewelry that I have created. I truly hope you will love the jewelry as much as I have enjoyed making it!

–Alexandra

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