Hello 2015

Alexandra Nieto Instagram

images via my instagram

Fist of all, Happy 2015 to you guys!! I hope everyone is already enjoying the new year and excited about all the possibilities that lay before us. It has been a couple months since I posted and I thought I would be fitting to kick off the new year with an update post. There have been a few exciting things happening in the past months, so I’m going to back up a bit and touch on the high points of 2014.

As many of you already know I launched Sommi Jewelry back in July. I’m really happy to say the launch itself went really well. I had my first orders through the website within a couple hours of making the announcement and, as you can imagine, I was ecstatic about it. Since that first day, orders have kept coming in and I have been continuously busy all the way until today. Working long hours and staying on top of every aspect of the business has been sometimes overwhelming, but rewarding in so many ways.

A big stepping stone accomplished in the last few months has been getting my first stockists. Back in September I received my first wholesale order from Rifle Paper Co.’s flagship store in Winter Park, Florida. I couldn’t believe it. I am such a big fan of their brand and their store front. Soon after that I had the opportunity to get into a second store. This time the order came from Penelope T, a beautiful boutique which carries a curated group of both big and small brands. They have two locations, one in Tampa, and one in Jacksonville. How exciting is this, right? I am so beyond grateful!

A couple collaborations are in the works as well. One of these collaborations was with a talented group of local creatives in an editorial photo shoot. It was an incredible experience and I think I will be able to share more about it very soon. The others are potential opportunities that have come up and that I hope will materialize. I will share more about them as soon as I can!

Last but not least I participated in my first “in person” event where I had the chance to set up my own little space to show and sell my whole collection. I enjoyed so much meeting customers in person, seeing their reactions as they saw the jewelry and getting their feedback in real time. The whole experience was so new to me that I even forgot to take good photos, but at least I did snap a quick one with my phone.

So that brings us to 2015! I’m looking forward to working hard and making some new designs this year. But I’ll share more about that later. I hope you all had an amazing holiday season with your loved ones and wish you all the best in this (almost) brand new year. 🙂


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