07.19.2018

Collaboration with Dani Nichol Photography

Dani Nichol, from Dani Nichol Photography, recently contacted me about collaborating in a photo shoot she was putting together in her brand new studio. After looking at her beautiful photography work, I didn’t think twice before I said yes.

This shoot was so different from anything I have been a part of before. From the rich red background to the stunning flowers, by Little Wild Bloom, this was a bold and out of the box bridal session. The choice of dress and flowers were breathtaking. I’m so flattered to have my jewelry in the mix of elements that made this photo shoot possible. This shoot was the first of its kind, showcasing the new bridal sessions that she’s now offering in her studio. To see the rest of the photographs and to learn more about the bridal sessions, make sure to head to her blog.

I meet up for coffee with Dani a few days after the shoot. She was the sweetest. A friendly, approachable and super smart girl. I feel so thankful for our creative community, here in Orlando, and I’m looking forward to another opportunity to work with her in the near future.

Flowers: Little Wild Bloom / @littlewildbloom
Photography: Dani Nichol Photography / @daninicholphoto
Jewelry: Sommi Jewelry / @sommijewelry
Model: @katzvoyage
Bridal Boutique (dress): Olivia Bowen Bridal / @olivia_bowen_bridal

Dress designer: Made with Love Bridal / @madewithlovebridal

xx,
Alexandra

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02.05.2018

Updates + The Year Ahead

Hi Friends! How was your holiday season and how has your 2018 been so far? I’m over here ready to give you all an update about what has been going on with me, about what I’ve been up to with Sommi in the last few months, and, more importantly, about what’s coming in 2018!  Should we get started?

The holiday season came and went, and overall it was really good. We traveled quite a bit, so at times it felt a little hectic. On the other hand, once we arrived to our destinations we had a lots of relaxing times which was sooo nice. I didn’t get the year officially started until we got back from a week in the Riviera Maya (Mexico) on January 9th. I’ve never started the year with a vacation, but hey, as you can imagine, it was a pretty good way to ease into the new year.

Snap shots from my personal Instagram account.

If you have been following my Sommi Jewelry’s Instagram account, you probably saw that I did 3 events at the end of last year. In October, I was at Tampa’s Indie Flea at the Historic Rialto Theather. During December, I did a Pop up shop at West elm (Orlando) and another Indie Flea at the Cavu Space located adjacent to the theater. Overall, it was great to get out there, meet new people and, of course, get some jewels into peoples’ hands. Seriously, thank you to all the people who stopped by and/or purchased a piece! Now, as far as this year, I’m really happy to announce that I’ll be launching my second collection sometime mid year! I’ll keep you guys updated as far as specific dates and fun things I’m planning (like giveaways that will be happening throughout the months leading up to the launch). I will also be sharing some more of my process, like I did before I launched my first collection (you can see some of those posts on the “Approach” category on the blog). And last but not least, I’ll be doing more pop ups and events in 2018. So if you would like to try some jewelry in person, make sure to check out the “Events/Pop ups” section that I added to the website. There, you’ll be able to see the dates and the places where I’ll be :).

In other news, I did some thinking about the Sommi Newsletter and I came up with a few ideas that will help us keep in touch more regularly, and will ensure that you actually benefit from being a subscriber. So here are the things you can expect from the Newsletter moving forward:

  • Monthly Free Shipping Codes. If you haven’t signed up for the newsletter, you can get this month’s code here!
  • Updates about the New Collection launching in the coming months
  • Updates about upcoming events where you can see and try Sommi jewelry in person
  • Exclusive offers
  • Free Extra resources (such as, how to take care of your jewelry or how to take care of your hands so that you can wear your rings with confidence)

In other words, if you haven’t signed up to the newsletter yet, you better get on it by clicking here!

xx,
Alexandra

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09.21.2017

Work in Progress

Sommi Jewelry Instagram Feed

@sommijewelry Instagram account.

Hi friends! It has been a while since my last post, so I wanted to take this opportunity to give you all an update about what has been going on with me and Sommi. So, I’ll start by backing up just a bit. I had my daughter in March of 2016. Her name is Siena and we have been glued to the hip since her birth. I basically spent the first year of her life completely submerged in motherhood. Then, around March of this year, I started getting the “creative itch” again (insert excited emoji face here!), and I have slowly started exercising my creative muscles ever since.

Sommi Jewelry hand carved stacking ring

I’ve been using Siena’s nap times and after bed time hours to work. It has been such a slow process, but I’m really happy to say that new pieces are in the works (you can see one of the new designs in the picture above). So far, I have 8 new designs created and I’m currently working on setting them up for production (castings and molds). I’m also currently carving 2 more designs (that go with the other eight I was just talking about) and working my way through a new stand alone group that I hope will become a permanent part of my jewelry offerings (more on this later).

Sommi Jewelry Pop Up Shop Westelm Orlando

Pop-Up Shop @ West Elm when I was 7 months pregnant.

As the holiday season approaches, I’ve been thinking that I would like to get out there and participate in some local events. Hopefully, I’ll be accepted and will get the chance to meet some of you in person! I’ll be making announcements as soon as I find out any news so that you can mark your calendars, if you would like. 🙂

Lastly, since march of this year, I’ve been posting regularly on Instagram. So, if you haven’t yet, come follow my @sommijewelry’s Instagram account. I’m doing weekly stories showing lots of behind the scenes of everything that I’m working on, plus I’m planning to do a couple giveaways later on this year that I’ll be announcing there as well.

So now tell me, what has been going on with you?

xx,
Alexandra

03.09.2017

Sommi Jewelry for a Minimal + Industrial Wedding

A few months ago Jordan, from Jordan Weiland Photography, asked me to collaborate on an editorial photo shoot she was putting together with a team of Florida creatives and vendors.

The photo shoot took place in St. Petersburg, FL, at Green Bench Brewing Co. last May. Although I was not able to attend the shoot I sent her a few pieces she could use to style the bride and would complement the “industrial + minimalist” feel of the shoot.

GBMinimalistShoot-26 Sommi Jewelry Rings Stationary and Sommi Jewelry Rings Sommi_Jewelry_Wedding_Inspiration_3 GBMinimalistShoot-87 GBMinimalistShoot-81 GBMinimalistShoot-17

Thank you Jordan for including me in this collaboration! Your work is beautiful! You can see more photos from the shoot on her blog and on the 100 Layer Cake blog where this shoot was also featured.

Vendors: Venue: @greenbenchbrewing | Planner: @confettieventstampa | Event Design + Furniture & Decor Rentals: @wishrents | Florals: @floristfire | Dress Designer: @rebeccaschoneveld_bridal | Dress Store: @thebridetampa | Hair + Makeup: @collective.creations | Groom’s pants + tie: @zara | Paper Goods: @elevennote | Cake: @handsonsweets | Tabletop Rentals: @set_rentals | Coffee Pop: @thehiplion | Macrame Art: Elizabeth McTague | Diamond Ring + Earrings: @albisiajewelry | Men’s band: @wilsondiamondbrokers | Ring for invitation suite styling: Susie Saltzman

xx,
Alexandra

12.16.2015

Holiday Pop-up shop at West Elm!

Sommi Jewelry West Elm Orlando Pop-up

Christmas is 14 days away and time seems to be going by faster and faster as the day gets closer. I hope that you guys are able to slow down to spend time with your loved ones and to enjoy all the pretty decor that surround us during this time of the year.

For those of you who are still looking for gifts, Sommi Jewelry will have a pop-up shop at West Elm (4010 Conroy Rd, Orlando) this Saturday (December 19th) from 12:00 pm to 5:00 pm! How exciting, right? I’ll have most designs available for purchase and pretty packaging ready for gift giving. This will also be the perfect opportunity to try on pieces that you have been eying on the website. I promise I’ll let you try on as many jewels mas you would like ;).

I hope I will see you there!

xx,
Alexandra

11.09.2015

HOW TO KNOW YOUR CUFF BRACELET SIZE

How to know my cuff bracelet size

One of the questions I often get from people looking to buy a cuff bracelets is “how do I know my bracelet size?” Well, depending on what kind of bracelet you are looking to buy, there are a few different ways to figure this out.

Today, I want to focus on a simple way to measure your bracelet size specifically for a fitted cuff bracelet, such as the Arch Cuff and Tribal Cuff. But, before we continue I would like to emphasize the word “FITTED.” I designed these two bracelets to be worn close to your wrist bone and to fit SNUGGLY around it without much movement back and forth through your forearm.

To figure out your cuff bracelet size, follow the instruction below:

STEP 1. Cut a long piece of string or paper
STEP 2. Wrap it around your wrist where you would normally wear your cuff (normally just below the wrist bone)
STEP 3. Mark your size on the string/paper with a marker
STEP 4. Measure the length of the string/paper with a ruler in inches
STEP 5. To find your cuff bracelet size add your wrist size with the appropriate measurements below:
– Snug fit: Add 1/4” to 1/2”
– Comfort fit: Add 3/4” to 1”

** You can use a flexible tape measure instead of a string or piece of paper to measure your wrist.

If you have any questions, please do not hesitate to email me. I love answering your questions and hearing from you!

11.06.2015

Big and Little News to Share

We Are Having A Girl

As you may have noticed, I have been missing in action on the blog for the last few months. Today is the day to get back to updating this space on a regular basis. But, first things first. I would like to start this post sharing with you some exciting news. As of today, I am 21 weeks pregnant!! I (well we 🙂 ) had been trying to start a family for a while and we feel so unbelievably lucky to be expecting our first child, who, by the way, is going to be a girl! As expected, I felt really tired during the first trimester, but I am happy to report that I am currently feeling great.

Now that I have shared the BIG news let’s move to other updates that are worthy of mentioning too. In the past, I have played around with the idea of opening an Etsy shop for Sommi. I had gone back and forth with this idea since before I launched the main website. I have finally decided to create an Etsy space for my brand. About 70% of all the designs will be available on the new Etsy shop, but people will be able to see the full collection on the main site.

The shop will open next Monday (November 9th) and I will add 3 or 4 designs/listings every day until all the listings are up on the shop (I read that this technique can be a good approach when opening a shop to stay at the top of search results for longer). I will also be giving a 15% discount during the first 7 days for those of you who are part of my email list. So, if you haven’t yet, you can click here and sign up!

I am feeling really good about getting back into the swing of things, opening this Etsy store (just in time for the Holidays) and sharing more of my jewelry making process and new designs on the blog. Hope you guys are doing great and that you had as good as a summer as I did!

xx,
Alexandra

05.20.2015

Flowers + Jewels

Bar Necklace with flowers

Spring has been here in Florida for a few months, which means that all the plants in my house and neighborhood are blooming beautifully. I get excited every time this happens. I guess I’m becoming a little bit of a plant lady these days. Clayton tells me he wants to make me a “real” plant lady, so a couple months ago I helped him change crops in our little flower bed. Yesterday we harvested our first green beans crop and I cooked it for dinner. How exciting, right?!

Speaking of spring and flowers, I was browsing through my photo library and I found some photos that I have not shared with you. The photos are from the current collection, sitting alongside the prettiest flower arrangements made by Ashton Events. Remember how I told you that Laura asked me if I would like to take some flowers with me after we did the Luxe + Modern shoot? Well, I did take one arrangement and I used it as props for these photos.

My original idea was to create an Etsy shop for Sommi and use the photos there. I’m still unsure about whether I’ll open an Etsy shop, but I thought I would share some of the photos with you today. The color scheme for the flower arrangement was a combination of soft white, deep burgundy and, of course, green. I feel like the flowers gave the jewelry a sophisticated look and complemented the pieces nicely.

Angle Rings in gold and silver Closed V Necklace in gold Gold Shield Ring Path Ring in Silver alongside flower Arch Cuff Bracelet Point Ring Bronze Tribal Cuff Bracelet Pyramid Drops Earrings in Bronze Arch Rings in gold and silver

I hope you enjoyed the photos and, as always, if you have any comments about this post don’t hesitate to get in touch with me. I would love to hear from you!

Have a wonderful Memorial Day weekend!

–Alexandra

 

03.05.2015

JEWELRY DISPLAY / 04

Glass boxes for jewelry storage My favorite kind of jewelry boxes are glass cases. Not only are they beautiful with their reflective surfaces but they also offer some nice benefits:

  1. The jewelry always remains as the main focal point. Although the glass boxes are beautiful on their own, these boxes allow you to display your jewelry in its truest form.
  2. You can easily find what you are looking for. Your jewelry is completely visible, which makes it extra easy to find that necklace or earrings that go perfect with your outfit.
  3. You are more likely to stay organized and avoid clutter. These boxes are not meant to hide a mess. Therefore, you will quickly realize when you need to spend a couple of minutes re-organizing your little treasures.
  4. The jewelry is protected from the elements. Jewelry can tarnish while is unused and exposed to oxygen and humidity. The glass will protect it and you will be able to enjoy looking at your jewelry even when you are not wearing it.

If you do not own a glass box yet and would like to, I have put together a list of some of my favorite ones.

1. Pierre Divided Case / One Kings Lane, 2. Clarus Large Square Box / Crate & Barrel, 3. Third Eye Glass Box / Her and Now Shop – Etsy, 4. Clarus House Box / Crate & Barrel, 5. Faceted Ring Box / Her and Now Shop – Etsy, 6. Pierre Small Square Clear Glass Case / Lamps Plus, 7. Metal & Glass Curio Box / One Kings Lane.

I hope you guys are having a beautiful week so far!

xx,
Alexandra

02.18.2015

Editorial Shoot Featured On 100 Layer Cake

Sommi Jewelry earrings and necklaces all photos via lh photograpy

Working with other creatives is one of my favorite things. Back in September Ly Sué, from LH Photography, reach out to me and asked if I would be interested in participating in an editorial wedding photo shoot she was putting together. I usually don’t think about my jewelry as bridal. But, I was really intrigued when she told me how all the angles on my pieces would be the perfect fit for the Modern + Luxe theme of the shoot. I’m so happy I said yes to the opportunity. Working with a team of such talented creatives (such as Siuleth from Eleven Note, Laura from Ashton Events, Sherri from The Pastry Studio and Asha from Bright Frame Films, just to mention a few) was truly an amazing experience.

MODERNLUXE_editorial_lhphotography©LHPHOTOGRAPHY2014-0259 MODERNLUXE_editorial_lhphotography©LHPHOTOGRAPHY2014-0140-2

After all the hard work, the photographs were published on the 100 Layer Cake blog a couple of weeks ago. How cool is that, right? We are all so excited and proud. The shoot took place at Snap! Space, a 5,000 square feet indoor-outdoor gallery/event venue in downtown Orlando. As soon as I arrived at the venue the morning of the photo shoot, I worked closely with Ly Sué and Siuleth. I gave them a hand styling my jewelry with the stationary, as well as styling a few flowers that sat along some of the amazing food prepared by Arthur’s Catering. I was so impressed by Siuleth’s stationary work and felt so happy when she told me my jewelry was the inspiration behind all the stationary work she did.

MODERNLUXE_editorial_lhphotography©LHPHOTOGRAPHY2014-0024-3

Laura and her team, from Ashton Events, made amazing flower arrangements and styled many of the details in the shoot. I cannot say enough about their beautiful work. Those flowers were such a dream. So much so that when she asked me if I would like to take some home, I did not think twice before I said yes. You can read more about her work and the inspiration behind the photo shoot here.

MODERNLUXE_editorial_lhphotography©LHPHOTOGRAPHY2014-0011-2 MODERNLUXE_editorial_lhphotography©LHPHOTOGRAPHY2014-0018

The Pastry Studio created the beautiful cake and macaroons. Every time I walked by the dessert table, I had to contain myself not to snatch one of these little guys while no one was looking. The Pastry Studio is located in Daytona and the owner, Sherri, told me I could stop anytime at their location and they would make a fresh batch of macaroons. I need to plan a field trip to her store ASAP.

Sommi Jewelry Pyramid Drops Earrings

For the jewelry, we used the Pyramid Drops Earrings as the main focal point. I love how they draw the eye to her neck and subtlety elongate it. We then layered three Bar Necklaces that complemented the geometric theme of the shoot without overpowering the earrings. For her ring finger, we choose the Angle Ring andArch Ring that when juxtaposed created the most interesting angles making them the perfect pair. Finally, we completed the whole look with the Arch Cuff. This piece is one of my favorites, with its delicate lines and unexpected diamond shape opening. I enjoyed every minute of styling and worked hard to make sure that all the jewelry was in place while Ly Sué took these stunning photos.

Hands wearing Sommi Jewelry holding invitation Sommi Jewelry Rings

If you want to see the full feature on the 100 Layer Cake blog, you can do so here.  But before you go, make sure to watch the lovely video that Asha, from Bright Frame Films, put together of the photo shoot (below).

A big thanks to all the vendors that made this day possible:

Photography & Concept: LH Photography / Videographer: Bright Frame Films / Venue: Snap! Space / Event Design, Florals & Concept: Ashton Events Planning and Design / Furniture Rentals & Concept: Wish Vintage Rentals / Hair, Makeup, & Nails: Ali Lee Artistry / Stationery, Favors & Concept: Eleven Note / Cake & Sweets: The Pastry Studio / Hor d’ oeuvres: Arthur’s Catering / Cocktails: The Courtesy Bar / Dinnerware & Drinkware: Dishie Rentals / Wedding Dress & Veil: Malindy Elene Bridal / Jewelry: Sommi Jewelry / Model: Joy Mayfield / Custom Veil: Olivia Gray

Until next time…

xx,
Alexandra